An Independence Day promise to send last year’s Christmas “card” prompted me to rustle up the returns.
After diligent cross checking of the mailing list there weren’t too many.
We made a film and used a piece of original production art from it as the “card”. Philosophically, the idea was to make the card a gift of “value” by personalizing it, making each unique. Each is unique, and has “value” at the same time each is completely worthless. It all depends on the recipient’s own attachment. Further, these images -as art in the film -are fleeting. They’re here and gone. Only their context within a stream of other images give them importance. These ideas mesh with some of the themes of the film.
Practically, I’m less than thrilled with the a near ton albatross of production art accumulated over the years. This is a way of getting rid of it without destroying it. And its sort of a commentary on “crowd-funding” (which gives me an idea for a future post).
Here’s the film for reference’s sake.
Sympathy For The Fish: A Holiday Story from Ace & Son MPC, LLC on Vimeo.
