This spot went live last week.
We did it with the good folks at Fly Communications.
We animated the chalkboard stuff IRL (in real life, if you don’t know) capturing into Dragonframe and ultimately having it composited with the kids in AfterEffects.
Kelsey Stark drew everything. We figured the timing out first and had the help of a projector to make some of the trickier scenes less trick. Just like The Sistine Chapel.